5 common mistakes when starting a beauty salon - how to avoid them?

You're starting your own beauty parlor? Planning beauty business it's not particularly complicated. Even a novice entrepreneur can easily learn everything he needs to run a business. However, the formalities opening the salon cosmetic it's much easier than building sustainable marketing success. As in any business, the time to evaluate the performance of a spa, massage parlour or hairdresser comes after a month, quarter or year.
Build a solid foundation for success!
Looking at a bad balance sheet, many beauty companies ask themselves: Why is my business not as profitable as I thought it would be? It turns out keys to success in the cosmetic industry can be found in well-used launch planning time. This article will help you to learn how to make strategic decisions and avoid the mistakes that later lead to low or average interest in your salon.
Mistake 1: Inadequate market research. See what the prospects are for a new beauty parlor in town
Start building your own business with a thorough market analysis. In the case of a beauty parlour, this stage may prove to be crucial to the success of the venture. Many beginners overlook or underestimate this element - a mistake! Before investing in premises and equipment, be sure to include knowledge of beauty market segmentation and do some research on the needs of potential customers. Ideally, this should be an offer with a varied list of treatments, but in metropolitan environments it should include more short programmes for busy customers, whereas in a small town or rural area customers are likely to expect a combination of effective programmes with relaxation and a longer rest period. Another thing you can do on your own is analysis of the competition in the salon. How many similar establishments are there in the area? Is there a lot of interest in their offer? What customer needs aren't being met? Everyone would like to open their own salon as the only one in the area, but such a comfortable situation is rather rare. If you don't do your market research, you can get ahead of customer expectations or create a clone of existing offices, which will not ensure a steady flow of people interested in your proposition.
How can you find out about the local market on your own?
Understanding the client the living room it's the most important task at launch. But how do you do that? you can hire professionals to do this, but it's usually quite expensive. What you can do for yourself is check social media. Information from competitors' profiles and reviews on independent forums will help you to find out what beauty salons in your area have to offer (especially for the weak points) as well as customer reviews. It will be even easier to see it (nomen omen!) on your own skin. It's just that before you decide to start a beauty company, make an appointment with your future competition. This will give you insight into the quality of service and customer service, the diversity of offerings and the atmosphere of the establishment. With such market analysis, you can adapt your offer to the needs and expectations of different groups or create a completely new offer!
Mistake 2: Lack of a clearly defined business plan. Open your own beauty salon as part of a well-thought-out strategy!
Market analysis helped you figure out what you could offer future clients. But that's not all - it's time for strategic decisions. If you stay in the possibility stage and don't decide to define your own offer, you're probably going to have a hard time getting your idea off the ground. There is a popular saying: "When something is for everything, it is for nothing". Still others discourage taking a lot of bait by the tail. If you decide not to development of the salon strategy, after the effect of freshness (new beauty services, customer curiosity, promotions) comes a time of stagnation. That's why it's important to consciously choose purposes of the beauty parlour. Are you going to focus on one target group, say by demographic criteria? What turnover and revenue will set the ceiling for your expectations? It's important to look at the year-over-year perspective, because in the industry we're dealing with periodic increases in demand. Not at all financial management of the salon should become an essential aspect of planning. A common mistake at this stage is to save on investments in equipment and complete furnishings. But that's another mistake to avoid.
Mistake 3: Underestimating the importance of proper equipment. The place and the manicure equipment isn't everything!
This is the fundamental dilemma of running a business: sparingly or full grazing? Remember that optimisation of living room space it requires financial resources. Long gone are the pioneer days when it was enough to fill a living room with household furniture and start with basic hand tools, putting beauty education above all else. Providing funds for investments is as essential as complying with commercial law, registering with the tax office or the Central Statistical Office or registering with the National Court Register (KRS). A future entrepreneur starting a cosmetics business needs to raise funds to get started. How do you do that?
- In the newly opened salon, public funds can be used, for example, for the professional activation of women entrepreneurs (training programmes on the beauty market, business financing, grants for the purchase of equipment or investment in fixed assets).
- If the market research indicates the success of the project, it is worth considering a commercial investment loan for the purchase of professional and high-end equipment. With investment in living room equipment look for suppliers among companies offering partner programmes and installment options.
- Are the above options out of the question? Consider entering into an agreement with a partner and registering a new salon with the Central Business Records and Information Centre within the company. This will not only allow you to raise funds for investments - you can choose a partner with experience in running a business while you focus on what is closest to you: manicures, hair removal or cellulite treatments.
Why is this so important? Competition on the market makes it standards of salon equipment are most often the decisive factor in the success of a project. The high standard of care must be matched by an above-average standard of equipment that allows for complete relaxation and a sense of comfort, even luxury. This can only be done with professional equipment in an aesthetically organized and functional space. See what you can gain by investing in the right equipment, such as a very important piece of equipment at the heart of the salon - a recliner.
Mistake 4: Failure to invest in specialist floor chairs. Take care of the customers with functional, prestigious equipment
Imagine having your own office on opening day. Everything's buttoned up, waiting for your first customer. You offer her a promotional package of beauty treatments, you try to make the person in the chair as happy as possible. But after 15 minutes, you feel like you're missing something important... if you ask her to change her position or expose her body part too often, you may find that your treatments are only for the persistent. On the other hand, you feel tired and your back hurts... The best connection ergonomics and comfort in the podiatry or beauty salon? Definitely a waterproof chair with smooth adjustment.
What can a professional chair change?
An adjustable recliner will provide your customer with much greater comfort and will provide you or your staff with tremendous convenience. This kind of equipment makes a difference! The person who enters the salon will remember the visit as an extremely pleasant experience. At the same time, someone standing on the other side of the seat will be provided with ergonomics and functionality, which means above all:
- the natural position of the client and the practitioner,
- less strain on the spine,
- a sense of well-being at work, which translates into greater productivity.
Notice that even an ordinary ironing board can be set at two or three heights, making the process much easier. How much more important is this in the case of prolonged surgery in the office! Specialists other, of circular cross-section provide smooth height adjustment, which translates directly into higher standard of salon services. I 'm going . The split soles allow each leg to be lifted individually and adjusted to the position of the pedicure or pedologist. The quiet and smooth operation of the electric or hydraulic chair will leave the customer completely unnoticed and will allow her to enter a state of total relaxation - which she probably expects when she comes to you. Of course, under the investment in equipment you can go for the richest version right away, but in a well-stocked beauty supply store, you'll find a wide selection of equipment, including real pearls for a good level of comfort. and you don't have to spend a fortune on it. How about a specialized pedicure chair with fluid height adjustment?
See what you get with a reliable pedicure chair!
And one more thing, why do you want to bet on the floor chairs? In particular, the differentiation services you can bet on i'd like to see the floor in the living room. However, even if you focus solely on cosmetic procedures, you may want to rely on the designers of the floor equipment, which has a mechanism for lifting limbs and adjusting the proper position for the procedure. The reviews of our regular contractors leave no doubt - try one of the floor chairs in your salon. You and your customers will be very pleased!
Mistake 5: Neglecting marketing and branding. Be a good manager and run your business according to the beauty industry!
You do a thorough market analysis, you have a plan, you invest in the right equipment - what else should you keep in mind? So far, you've done everything you need to do before you start. Once it's activated, the essential is good marketing the living room and product management. Business is a bit like love - it's not enough to fall in love once! Love and business should be taken care of every day, trying not to get caught up in routine. In the beauty sector, this will primarily involve constant monitoring of the quality of services, the diversity of offerings, the maintenance of standards and innovation. What are the most common mistakes at this stage? Here's a strategic eight whose emergence could be fraught with consequences:
- Errors in building a salon brand: lack of clear identity and inconsistent branding,
- A vague message and no differentiation from the competition,
- Neglect of online marketing, especially in the area of online reputation, lack of interest in customer feedback
- Neglect of customer service, including no loyalty program,
- Failure to implement offline marketing activities, lack of visual advertising,
- Lack of solid partnerships, e.g. with suppliers of cosmetics and equipment,
- Failure to monitor results and changes in strategy (Plan B!), neglect of quality,
- Insufficient education and staff development.
Pay particular attention to point 3 - online marketing for salons. I 'm going . Today, it's hard to imagine a cosmetic entity that doesn't exist on social media. The salon works within the personal, sensitive sphere of human life - health, beauty and fitness. That's why it's important to remember to build a personal relationship or emotional closeness with your customers. Creating the company's brand and image, recalling its presence with contests, promotions, constant dialogue is mandatory the marketing strategy a modern beauty parlor. Or maybe you don't have any ideas on how to keep social media well-managed? Get professional help and do what you love most about the beauty industry - beautify yourself!
You want to start a beauty parlor without costly mistakes? Put on some professional gear and take care of your online marketing!
From the idea of your own salon to its successful implementation, you have a rather demanding road ahead. To help you avoid the most common pitfalls, we have listed the top five mistakes you can make while traveling. Equipping and managing a facility properly is an art worth exploring. that 's why we recommend our compendium "A complete guide to the equipment of beauty salons, spas and spas"It's not. You'll find an extensive knowledge base on choosing tools, materials, cosmetic office equipment and furnishingsand it's a very broad field, at the intersection of health, beauty and well-being. You want a head start? Increase your knowledge of the use of professional resources for salons. Another superpower could be the use of e-commerce elements. Even though the procedure is done in real life, networking in the beauty industry it usually produces excellent results and significantly stimulates interest in specific services. An excellent starting point for beginners is involvement in vocational education, both in relation to work in a podiatric or cosmetic chair and the secrets of optimal work organisation. Use this knowledge to see where you can start to manage your facility effectively!